This Picture Is Epic
Ok this picture is epic.

it has been the picture on the home page of https://fidelityrewards.com for many years now.

And it seems like a simple photo maybe.

However I think it is quite special picture.

The photo manages to fit in all of the following:
- vacation fun 
- family fun
- woman in bathing suit
- outdoors/kayaking
- man/dad independent and aloof (so manly american man)

What a very white American picture.

Huh.

And also not to miss the fact that the dad seems to be off having fun in his kayak where the mom seems to be the one taking care of the kids.
So there's a bit of a 1950's/60's white patriarchy feel here.

Anyways the more times I see this picture the more interesting it gets. But I see more and more how carefully planned this photo/picture must have been. And perhaps why it was kept so long on this home page, it's a very attractive picture in many ways, maybe especially to people who aspire to be a white american family.

I think the picture was photoshopped, but I can't really tell or not. However I'd bet 95% sure the kayak dad guy / background was photoshopped in. *Sigh* Photoshopping (general term for unrealistic or significant editing to give idealistic unreal impression) is many times a pet peeve of mine. But that's a topic for another blog post. But perhaps that's one reason why I made this blog post. maybe this will be the first in an episodic series of blog posts where I notice heavily photoshopped or at least heavily staged advertising pictures and rant about them.
  Sight I didn't mean for this post to be a rant but I guess it turned into one. oh well.

Of course I noticed these things are all unrelated directly per se to a credit card which is what the homepage is for. The folks in the picture aren't directly currently using their credit card, they're out and about in nature. 
However As I blogged before, marketing doesn't need to be "Anything Marketing Not Related to Anything".

Anyways, I also saw this home page wasn't saved in archive.org. Otherwise I would have linked to the archive.org page here.

Screenshot of the page in 2023:


In conclusion, this picture is epic.



2023-11-21 2114 By author Morgan Jassen on lemonmama.com/lemonmama



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